Zeno
A new brand identity and complete website for the AI platform that makes legal work smarter.
The challenge
Zeno builds an AI platform for the legal profession: software that makes legal research and contract analysis faster and sharper, with transparent reasoning and citations. Selling that kind of technology to law firms takes trust. Zeno needed a brand and a website that come across just as professional, reliable and mature as the lawyers who use it, rather than as yet another tech-startup experiment.
Our approach
We developed Zeno’s complete brand identity and built a new website on top of it that radiates the depth and reliability of the product. From there we set up their visibility with SEO and GEO, so Zeno is also found by the firms searching for legal AI.
- Full brand identity developed: logo, typography and visual language
- A brand look that feels professional and trustworthy for the legal sector
- New website designed and built, tailored to the product
- SEO & GEO set up around legal AI and the target audience
Results
The most important result is that Zeno now comes across as more professional and mature, exactly how they wanted to present themselves to their clients. The brand and website match what they do, who they are and the firms they want to reach.
Visuals
“Thanks to the Odyssee team we were able to build a website that fits what we do, what we want to convey and who we are.”