The challenge
Brute, a Jeep and off-road brand, was disappearing online in a sea of interchangeable off-road channels full of clichés: mud, tyres and hard rock. To truly reach their young, eccentric audience, they needed a distinctive direction of their own that matched the brand’s values, far from that standard aesthetic.
Our approach
Based on an online audit we redefined the communication direction, rooted in the brand’s values and the adventurous spirit of the audience. Beyond art direction, we even produced custom music for the videos, so everything feels like one brand.
- Online audit and a new brand & communication direction
- Art direction for all social content
- Custom music produced for the videos
- A visual language away from off-road clichés, close to the audience
Results
A distinctive brand with a face and a sound of its own, connecting with the young, adventurous audience instead of drowning in the crowd.
Visuals
“Client quote to follow.”