The challenge
Sanquin is the blood bank of the Netherlands and a household name. Yet for years their social channels weren’t a priority, while the donor base was slowly ageing. To keep collecting enough blood in the future, a new, younger generation of donors had to be reached and activated, precisely on the channels where that generation lives but which were barely being used.
Our approach
At Fresh Bridge, Joshua built a recognisable brand identity for Sanquin’s social channels and a content strategy that genuinely connects with a younger audience. No distant campaign speak, but content that fits the platform and the world of the audience, with a community that actively takes part.
- A new, recognisable brand identity for social
- Content strategy focused on young donors
- Ongoing creation: video, posts and campaigns
- Active community management and activations to donate
Results
On top of that: a new brand identity and an active community that makes the social channels matter again.
Visuals
“Client quote to follow.”