The challenge
At NLO & Ipsilon, nothing had been done on SEO and GEO for a long time. Their visibility was mainly brand-driven and revolved around the individual trademark attorneys on staff, not the services themselves. The goal: become genuinely findable at industry and service level, so new clients find them for what they do, not just who works there.
Our approach
We started with a thorough analysis of the technical SEO and GEO, which turned out to be heavily outdated. By giving everything a fresh foundation and a full update, we built a healthy base, with an immediately measurable effect. On top of that, we run LinkedIn campaigns to tap into new markets such as South Asia.
- Audit of the heavily outdated technical SEO & GEO
- Full technical update and restructuring
- Sitemap, llms.txt and structured data added
- Optimisation focused on industry and service level
- LinkedIn campaigns to tap into new markets (incl. South Asia)
Results
By adding sitemap, llms.txt and structured data we significantly optimised organic traffic, with 10% more impressions in the first month and a healthy base for further growth.
Visuals
“Client quote to follow.”